A startup was said to be ‘passing off’ humans as AI. That’s not why it collapsed

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Once valued at $1.5 billion, the Microsoft-backed Builder.ai was supposed to make app-building “as easy as ordering a pizza”. But then, it was alleged that its “AI” was fake. And eventually, it was said, so were its revenues

It is the most “high-profile”

AI startup

collapse in recent times. And a convoluted story ties it to India.
That story begins with a startup that said it could help anyone put together an app without any code — in 2016, long before ChatGPT and Claude made it look so easy. The London and Los Angeles-based startup was founded by a British entrepreneur of Indian origin,

Sachin Dev Duggal

, and would eventually be known as

Builder.ai

. And, as the “ai” in its name indicated, it would use artificial intelligence to turn app-building into what it said would be a process “as easy as ordering a pizza”.

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