Adobe launches AI audio, video and photo tools across Express, Firefly and Creative Cloud; brings Firefly Image Model 5, Google’s Nano Banana and more

Adobe has launched a string of AI-powered creative tools across its entire product ecosystem, from consumer-focused Adobe Express to professional Creative Cloud applications used by designers, photographers, and video editors worldwide.

At Adobe MAX 2025, the company’s annual creativity conference held in Los Angeles, the company also announced innovations for Adobe Firefly and Adobe GenStudio that will allow users as well as businesses to generate studio-quality videos, audio and photos, essentially positioning the creative software giant to compete directly with specialised AI startups.

End-to-end video creation in Adobe Firefly

One of the biggest Adobe announcement centres around Firefly – its generative AI platform – making it into a complete video production studio. The company introduced several audio and video capabilities:Generate soundtrack (public beta): Creates original, studio-quality musical scores tailored specifically to accompanying videos, eliminating the need for licensed music libraries.Generate speech (public beta): Produces AI voiceovers, allowing creators to add narration without recording equipment or voice talent.AI-powered video editor (private beta): A new timeline-based editor that enables creators to produce complete videos from ideation through final output entirely within Firefly.

From Adobe Firefly AI models to Google Nano Banana

Adobe also announced that it will integrate AI models from multiple providers directly into its creative tools, rather than relying exclusively on its own Firefly technology. Creators can now choose from:Adobe Firefly Models: Commercially safe models for video, audio, imaging, vectors, design, and 3D.

The new Firefly Image Model 5 (public beta) combines native 4MP resolution with photorealistic quality and prompt-based editing capabilities.Industry partner models: Adobe is also offering creators access to models from Black Forest Labs, Google, Luma AI, OpenAI, Runway, and others integrated directly into Adobe platforms like Firefly, Photoshop, and Adobe Express. Adobe announced new partnerships with ElevenLabs (known for AI voice generation) and Topaz Labs (image enhancement), along with expanded model options from existing partners.These join other models like Black Forest Labs Flux 1.1, Google’s Veo 3.1, Imagen 4 and Gemini 2.5 Flash Image (Nano Bana), Ideogram 3.0, Luma AI’s Ray3, Moonvalley’s Marey, OpenAI’s GPT Image, Pika, Runway’s Gen-4 and Aleph and more.Finally, Firefly custom models (private beta): Personalised models that creators can train on their own visual style by simply dragging and dropping reference images, illustrations, sketches, and other assets they have rights to use. This allows creators to generate content that maintains their distinctive aesthetic.“We believe every creator should be able to harness the economic and artistic opportunities flowing from generative AI, conversational AI and the exploding global demand for creative content,” said David Wadhwani, president of digital media at Adobe.“Our AI at Adobe is made to create and built for the creators who paint the world with their imagination,” he added.

Adobe Photoshop, Premiere Pro and other tools get AI upgrades

For creative professionals using Creative Cloud applications, Adobe introduced a number of AI-powered enhancements designed to provide “pixel-level control and precision tooling”. For example, Photoshop now gets Generative Fill with choice of top industry models for text-to-image generation.

Furthermore, Generative Upscale can now leverage Topaz Labs technology to transform low-resolution images to 4K quality.

Premiere Pro: AI Object Mask (public beta) helps video editors identify and isolate people and objects in video frames for more efficient editing.Lightroom: Assisted Culling (public beta) helps photographers quickly identify the best images from large photo collections—potentially saving hours of manual review time.Adobe emphasized that these tools, combined with performance upgrades across Photoshop, Lightroom, Illustrator, and Premiere, can save creative professionals significant time on routine tasks.Meanwhile, for professionals managing large volumes of content, Adobe introduced Firefly Creative Production (private beta), which enables editing thousands of images simultaneously. Users can automatically replace backgrounds, apply consistent color grading, and crop multiple images through a no-code interface—functionality particularly valuable for e-commerce, marketing, and media companies.