After Kumar Sanu and Aishwarya Rai Bachchan, Hrithik Roshan moves Delhi High Court to protect his personality rights

Days after playback singer Kumar Sanu and several other Bollywood celebrities approached the Delhi High Court seeking protection of their personality and publicity rights, actor Hrithik Roshan has filed a similar plea. The actor has moved the court to safeguard his name, image, likeness, voice, and other personality attributes from unauthorised commercial use and misuse.The matter will be heard on Wednesday by Justice Manmeet Pritam Arora.

‘Hrithik seeks to stop misuse of his identity’

As per ANI, Roshan’s plea names several known and unknown entities, including John Does (unnamed individuals), who have allegedly used his personality traits for commercial benefit without his consent. The actor has sought an injunction to prevent such misuse, asking the court to restrain parties from exploiting his identity online, in advertisements, or through any other medium.Justice Arora is also expected to hear a similar plea by singer Kumar Sanu, who alleged that morphed videos and defamatory content using his name and likeness were being circulated online.

Court questions tech giants on removal of objectionable content

Earlier, the Delhi High Court had directed Meta and Google to explain why URLs containing “morphed videos” and “profane language” could not be taken down by their grievance officers. The court’s observation came amid growing concerns over the misuse of celebrity identities in the digital space.

‘AI misuse poses long-term damage’

The issue of personality rights and online misuse has increasingly come under judicial focus. Recently, while protecting actor Nagarjuna’s personality rights, the court flagged the dangers posed by generative artificial intelligence (AI). It observed that once manipulated or misleading content is uploaded online, AI tools can easily replicate and amplify it, causing long-term harm to a public figure’s reputation.Last month, the High Court had also granted similar protection to

Aishwarya Rai Bachchan

and

Abhishek Bachchan

, restraining unauthorised use of their names, images, and voices online.With Hrithik Roshan’s petition, yet another Bollywood star has joined the growing list of public figures turning to the judiciary to safeguard their digital identities in an era where AI and social media virality can easily blur the lines between authenticity and imitation.