​AI-driven experiences will soon be a business necessity, says Ankur Tiwari

PUNE: AI-inspired digital innovator Ankur Tiwari believes that artificial intelligence will no longer be a choice but a baseline for businesses seeking to thrive in the digital economy.

Addressing a virtual session of engineering graduates, Tiwari said that enterprises must move beyond static digital platforms and embrace intelligent systems that anticipate customer needs even before they are expressed.“The next wave of digital transformation will be about proactive experiences—AI systems that understand intent, predict demand, and deliver outcomes in real time,” Tiwari said. “Companies that fail to adopt such intelligent systems will struggle to stay relevant in the evolving digital ecosystem.”Tiwari, who has architected AI-driven digital platforms for global enterprises, explained how artificial intelligence and machine learning are now shaping the future of content management and customer engagement. His focus has been on transforming traditional systems into intelligent ecosystems capable of personalizing, predicting, and automating experiences at scale.

Under his guidance, several Fortune 500 companies have achieved measurable results by integrating AI-based content orchestration.

One major retailer reported a 40 percent increase in customer engagement and a 22 percent drop in cart abandonment, while a healthcare provider cut manual content review time by 35 percent and accelerated campaign deployment by 50 percent.According to Tiwari, the age of static websites and manual content processes is ending. He noted that intelligent automation—such as real-time personalization, predictive analytics, and smart metadata tagging—is reshaping how companies interact with consumers.

“Content can no longer be treated as a fixed asset. It needs to be dynamic, predictive, and intelligent—adjusting in real time to inform, engage, and convert,” he said.A frequent keynote speaker at global technology conferences including the Adobe Summit and IEEE World Conference on Applied Intelligence and Computing, Tiwari is known for translating complex AI concepts into practical business solutions. His innovations have led to patented technologies, including AI-based systems for content analysis and personalized referral mechanisms that enhance user experience through explainable machine learning.Tiwari urged the next generation of engineers to see artificial intelligence not merely as a technical skill but as a force shaping the future of global enterprise. “AI is the new architecture of digital experience,” he said. “Those who learn to build with it will design the future.”