Amazon’s cloud services unit may retire this AI app, bring changes to…

Amazon's cloud division may be planning to upgrade its AI app strategy for enterprise customers with a new bundled service internally known as

Q Business Suite

(QBS), a report claims. This service, which is described as a "unified workspace", will integrate existing Amazon tools like QuickSight, Q Business, and Q Apps in the bundle to combine business intelligence and

generative AI capabilities

, a report citing the company’s internal documents claims. With QBS, the e-commerce major will bring together Amazon Web Services' (AWS) data visualisation software QuickSight, its primary AI chatbot service Q Business and Q Apps, which allows users to create generative AI-powered apps using natural language and company data. According to a report by Business Insider, which cited internal documents and unnamed sources to claim that Amazon has even considered phasing out the standalone Q Business chatbot once the QBS service is launched.

What will these changes mean to AWS’ enterprise customers

Amazon is revamping its AI strategy with the upcoming launch of QBS, shifting focus from its earlier enterprise AI assistant, Q Business, which reportedly faced a rushed rollout and missed sales targets. AWS is now prioritising QBS, with "Quick" being one of the potential names under consideration, the report noted, citing sources familiar with this matter.

Despite these developments, an Amazon spokesperson stated that Q Business is experiencing “strong growth,” citing clients like Nasdaq, Smartsheet, and the NFL.The company’s spokesperson said: “If anything, we are investing even more in this area and expect to be delivering a ton of new features and capabilities over the coming year.”Amazon is reportedly designing QBS to offer a unified interface for accessing and automating tasks across business tools like Asana, Salesforce, Excel, and Outlook. The report, citing internal documents, describes QBS as enabling "agentic" workflows, where users can query data, generate reports, and perform actions like sending emails—all within one app.The platform aims to solve a common challenge: securely connecting multiple apps and automating tasks without a heavy technical setup. Amazon sees QBS as a step toward reducing manual, error-prone processes and eliminating fragmented workflows. This move marks Amazon’s attempt to strengthen its position in the competitive

software-as-a-service

(SaaS) market, where it has historically lagged despite dominance in cloud infrastructure.QBS, overseen by AWS VP Dilip Kumar, is targeted for a July launch and may integrate with existing services like Q Business and QuickSight, the report adds. In the long term, Amazon envisions QBS to become a unified hub for all its business products, featuring shared identity, governance, and seamless integration. Amazon is also working on other AI tools, including a coding assistant codenamed "Kiro."