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Apple is set to launch its latest lineup of products at the much-anticipated ‘Awe Dropping’ event on September 9, 2025, at Apple Park, Cupertino. The event will start at 10:00 PM IST (10:30 AM PDT local time). The highlight will be the iPhone 17 series, which promises significant upgrades in hardware, design, and performance. Alongside the iPhones, Apple is expected to showcase updates to its AI-enabled operating system and other products like the Apple Watch. According to multiple official sources and media reports, the iPhone 17 series will feature higher base storage for Pro models, enhanced cameras, improved battery performance, and a new Air model replacing the Plus variant. Fans can expect pre-orders to begin shortly after the announcement.
Apple iPhone 17 series specifications (expected)
The table below summarizes the key specifications of the upcoming iPhone 17 series, based on information from Apple, MacRumors, and 9to5Mac. It highlights differences between the standard, Pro, Pro Max, and Air models, showing improvements in display, chipset, storage, cameras, and other critical features.
| Feature | iPhone 17 | iPhone 17 Pro | iPhone 17 Pro Max | iPhone 17 Air |
| Display | 6.3 inch OLED | 6.3 inch LTPO OLED | 6.7 inch LTPO OLED | 6.3 inch OLED Ultra-slim |
| Chipset | Apple A19 | Apple A19 Pro | Apple A19 Pro | Apple A19 |
| RAM | 8GB/12GB | 12GB | 12GB | 12GB |
| Storage | 128GB+ | 256GB+ | 256GB+ | 128GB+ |
| Rear Camera | 50MP+12MP | 48MP+12MP Telephoto | 48MP+12MP Telephoto | 50MP+12MP |
| Front Camera | 24MP TrueDepth | 24MP TrueDepth | 24MP TrueDepth | 24MP TrueDepth |
| OS | iOS 26 | iOS 26 | iOS 26 | iOS 26 |
| Battery | 4190 mAh (rumored) | Enhanced capacity | Enhanced capacity | 4190 mAh (rumored) |
| Charging | 45W MagSafe | 45W MagSafe | 45W MagSafe | 45W MagSafe |
| Key Features | AI integration, satellite connectivity | Advanced cooling, 256GB base storage | Advanced cooling, 256GB base storage | Ultra-thin design |
iPhone 17 series expected price
The table below shows the starting prices for all iPhone 17 models in the United States and their approximate prices in India (calculated at 1 USD ≈Rs 87.7). Sources include 9to5Mac and MacRumors.
| Model | Starting Price (USD / Rs.) (approx.) | Storage Base |
| iPhone 17 | $799 / Rs. 70,012 | 128GB |
| iPhone 17 Air | $949 / Rs. 83,207 | 128GB |
| iPhone 17 Pro | $1,049 / Rs. 91,817 | 256GB |
| iPhone 17 Pro Max | $1,249 / Rs. 1,09,823 | 256GB |
According to reports, Pro models see a $50 price increase over the previous generation due to higher base storage and improved hardware. The iPhone 17 Air replaces the Plus model, positioning itself between the standard and Pro variants.
Other Apple products that may launch on September 9
Alongside the iPhone 17 series, Apple is expected to unveil several other products during the September 9 ‘Awe Dropping’ event. Key likely announcements include:
- Apple Watch Series 11: The newest iteration of Apple’s flagship smartwatch, featuring improved health sensors and performance upgrades.
- Apple Watch Ultra 3: An advanced variant of the Ultra series with enhanced durability and fitness tracking features.
- AirPods Pro 3: The next-generation AirPods Pro with improved active noise cancellation and possibly a refreshed design.
- Updated iPads: Refreshes to the iPad Pro line and possibly the iPad Air, expected to feature Apple’s latest silicon chips.
- Software Upgrades: Major updates across iOS 26, watchOS, macOS, and other Apple platforms, with a strong emphasis on AI integration and ecosystem connectivity.
iPhone 17 preorders, highlights, and other details
Here’s a quick overview of other important details regarding the September 9 event, including pre-order timelines, model changes, and expected highlights. These points have been gathered from official press invites and industry reporting.
- Event Date: September 9, 2025, at Apple Park, Cupertino.
- Pre-orders: Expected to start within days of announcement.
- No iPhone 17 Plus: Replaced by iPhone 17 Air.
- Pro Models: Highest base storage ever at 256GB.
- Expected Highlights: AI-enabled iOS 26 features, advanced cooling systems, satellite connectivity, and ultra-thin design for the Air model.
- Other Products: Apple Watch updates and software enhancements likely, though details are not yet official.
How to watch Apple ‘Awe Dropping’ event live on September 9
Apple’s September 9, 2025, event will start at 10:00 a.m. Pacific Time (10:30 p.m. IST) and will be livestreamed globally. Fans and tech enthusiasts can watch the event live on:
- Apple’s official website (apple.com)
- The Apple TV app is available on supported devices
- Apple’s official YouTube channel
This makes it accessible across multiple platforms and devices for a global audience, ensuring anyone interested can tune in live for the first look at the iPhone 17 series and other major product announcements.Apple’s September 9 event promises to set a new benchmark in flagship iPhone pricing and feature integration, with significant upgrades across the entire iPhone 17 lineup.
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