'Arasan': Jr NTR launches STR's film promo, online celebration doubles the buzz

The promo of the film 'Arasan', directed by Vetri Maaran and Starring Silambarasan, was released yesterday in theatres. Instead of releasing online, the makers took a new initiative with the release of this promo.

However, the promo of 'Arasan' is out today (October 17), and fans across locations have been celebrating the special promo.

Jr.NTR launched the promo of STR's 'Arasan'. "Sending my best wishes to the inimitable genius Vetrimaaran sir, my brother @SilambarasanTR_ , rockstar @anirudhofficial , and the entire #Saamrajyam / #Arasan team. I’m sure the best of STR is yet to come and who better than Vetri sir to showcase it on the big stage.

This one already feels special," wrote the Telugu actor by sharing 'Arasan' promo on his social media page.

STR shines in dual shades for Vetri Maaran’s vision

'Arasan' has been titled 'Saamrajyam' in Telugu, and the 5-minute promo video gives a brief description of the film's plot. Silambarasan turns into a ruthless gangster for Vetri Maaran's directorial. Nelson made a special appearance to feature in 'Arasan', while Silambarasan, referring to Dhanush in the promo, turns out to be the major highlight. Silambarasan has been seen in two different shades in the promo, and the versatile actor promises to make a memorable film for fans.

The powerful Vetri–STR–Anirudh collaboration takes off

Silambarasan has teamed up with Vetri Maaran for the first time for 'Arasan', and the film also marks the actor's first association with composer Anirudh Ravichander. The background score for the 'Arasan' promo elevates it well, and it's going to be a powerful film from the long-awaited trio.

Fans celebrate 'Arasan' promo like a festival

Earlier yesterday, fans turned theatres into festival arenas with their celebration for the 'Arasan' promo special screening. It's a perfect start for Silambarasan and Vetri Maaran's film, which was due for a long time, and the film shooting to begin soon.