Ather launches affordable BaaS model for Rizta, 450 e-scooters: Prices, key details

Ather Energy

has introduced new ownership plans aimed at making its

electric scooters

more affordable. The Bengaluru-based EV maker has introduced a

Battery-as-a-Service

(BaaS) subscription, an extended buyback programme, and a comprehensive warranty package, targeting three big concerns for buyers:

high upfront cost

, uncertain resale value, and long-term maintenance.

Ather Rizta, 450 e-scooters: BaaS details

With the BaaS model, customers no longer need to pay for the scooter and battery together. Instead, they can purchase the Ather Rizta starting at Rs 75,999 and the 450 Series from Rs 84,341, ex-showroom, and subscribe to the battery separately. The battery usage is billed through monthly plans, starting at Rs 1 per kilometre on a 48-month package, with a minimum commitment of 1,000 km a month. To sweeten the deal, Ather is offering one year of free access to its

fast-charging network

for BaaS subscribers.

The company is also strengthening its

Assured Buyback programme

, which promises up to 60% of the scooter’s value after three years and 50% after four years, depending on the odometer reading. This initiative, previously available only in select cases, is now open to all customers.Adding to that is the new

Extended Comprehensive Warranty

, which covers the battery along with 11 other crucial components such as the motor, motor controller, charger, and dashboard. This will be available for up to five years or 60,000 km.Stay tuned to TOI Auto for latest updates on the automotive sector and do follow us on our social media handles on Facebook, Instagram and X.