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Bad Bunny performs at the Super Bowl halftime show in February 2026 as Taylor Swift’s single “Opalite” peaks at No. 8 on the Billboard Hot 100 while she continues to wait on Travis Kelce’s retirement decision. (Images via Getty)
Taylor Swift’s “Opalite” is stuck at No. 8 on the Billboard Hot 100 this week, with four Bad Bunny tracks sitting above it, according to reporting from Marca and Heavy. The same week, new streaming data shows Bad Bunny nudging past Swift on Spotify monthly listeners after his Super Bowl halftime show bounce.This is not a collapse for Swift, who already owns 13 Hot 100 No. 1s and swept the entire top 12 back in October with tracks from “The Life of a Showgirl.” But right now, the charts and Spotify both say the same thing: momentum belongs to the Puerto Rican star, not the global pop icon.
Bad Bunny’s Super Bowl bounce pushes multiple hits past Taylor Swift on the Hot 100
Heavy reports that as “Opalite” climbed to No. 8, Bad Bunny grabbed the No. 1 spot for the first time in his career and also held Nos. 2, 5 and 7 on the Hot 100 off the back of his Super Bowl appearance.
His halftime performance in early February put him in front of one of the biggest TV audiences of the year and sent both new tracks and catalog songs surging.
Per Forbes figures cited by Heavy, Swift tried to keep “Opalite” in the race with remixes and alternate versions that sparked a 300% sales jump. It still was not enough to close the gap without the kind of nationwide exposure the halftime stage delivers in a single night.
The streaming story is just as sharp. Recent data shows Bad Bunny at about 116.8 million monthly listeners on Spotify, edging out Swift’s 116.2 million. He has now crossed 100 million monthly listeners, 100 billion total streams and 100 million followers, and sits just behind Bruno Mars and The Weeknd in current monthly listener counts. That run, paired with the Super Bowl spike and his album “DeBÍ TiRAR MáS FOToS,” has turned a chart battle into a one-sided stretch, at least for now.
Travis Kelce’s retirement timeline keeps Taylor Swift off the Super Bowl stage for now
The twist is that Swift’s own Super Bowl stance is part of the story. As Heavy noted, she has repeatedly said she wants to wait for Travis Kelce’s retirement before she agrees to a halftime show, even as fans keep pushing for it.On “The Tonight Show with Jimmy Fallon,” Swift explained why performing while Kelce is still on the field does not sit right with her. “That is violent chess,” she said. *“That is gladiators without swords.
That is dangerous.“The whole season I am locked in on what that man (Kelce) is doing on the field. This is nothing to do with Travis. He would love for me to do it. I’m just too locked in.”Kelce’s future is hanging over the whole thing. Heavy reports that his decision is expected around early March, when the new NFL year begins. Kansas City Chiefs head coach Andy Reid sounded optimistic that his tight end will be back. “There is communication,” Reid told Nate Taylor.
*“That’s the main thing.“I’ve said this before: As long as there’s communication, I’m good. That means people want to move forward. I think that’s where Travis is.”Kelce started all 17 games last season and led Kansas City in receptions, receiving yards and receiving touchdowns. He may not be the clear-cut No. 1 tight end in the league anymore, but he is still central to what the Chiefs want to do on offense, which gives him every reason to keep playing.That leaves Swift in a strange spot. Bad Bunny has already cashed in on his Super Bowl window and jumped her on both the Hot 100 and Spotify in February 2026. She is choosing to sit out the same stage until Kelce’s career winds down. If and when he finally walks away, the halftime show and the charts are both sitting there, waiting for her next move.

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