Bajaj Technology Services set up US arm

Mumbai: Bajaj Technology Services, part of Bajaj Finserv Direct, has expanded its overseas presence by setting up operations in the US, following the launch of its hub at Dubai International Financial Centre last year to serve the Middle East market.The division was created two to three years ago as an in-house unit to build platforms for Bajaj group companies and has since evolved into a B2B technology services business. It now caters to external clients across eight practices, including customer experience, e-commerce, CRM, cloud, data & AI, emerging tech, engineering and digital agency services. The company is sharpening its focus on AI-led solutions as part of its global expansion.Bajaj Technology Services sits under Bajaj Finserv Direct, a 100% subsidiary of Bajaj Finserv. The consumer-facing side of Bajaj Finserv Direct runs a digital marketplace for financial services, offering loans, credit cards, insurance, mutual funds and savings products from over 100 banks, NBFCs, insurers and fintechs. With 96 manufacturer tie-ups and 2.1 million paying customers to date, it is among the largest and most diversified financial marketplaces in India.

For Q1 FY26, the marketplace and technology services business reported revenue of Rs 81 crore, compared with Rs 127 crore a year ago, reflecting a transition in its digital journey. The unit posted a net loss of Rs 50 crore, narrower than the Rs 71 crore loss in the year-ago period, while its net worth stood at Rs 429 crore.Within Bajaj Finserv’s portfolio, Bajaj Finserv Direct is one of three platform businesses. The others are Bajaj Broking, a subsidiary of Bajaj Finance offering stockbroking services with assets under management of Rs 6,098 crore, and Bajaj Finserv Health, which aggregates doctors, hospitals and diagnostics and posted Q1 revenue of Rs 243 crore.Sanjiv Bajaj, chairman and MD of Bajaj Finserv, has said the group sees digital platforms as a key pillar of growth, positioning them alongside its lending and insurance businesses to capture new opportunities from AI and emerging technologies.