BLACKPINK's Passionate Jump Comes to Life - The Complete Behind-the-Scenes Story

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BLACKPINK's Passionate Jump Comes to Life - The Complete Behind-the-Scenes Story

Members Actually Created Their Own Music This time was genuinely different. 'Jump' showed a completely different approach from the usual method of simply receiving a song from producers and performing it.

BLACKPINK members directly participated in every aspect of the production process, from setlists to choreography composition, and even props, infusing genuine authenticity into the work. This is similar to how young rappers in our country pour their lives and experiences into lyrics, or how indie musicians translate their personal stories into music. As maestros like AR Rahman always emphasize, true music emerges from an artist's personal experiences and creativity. Particularly during this process, the members wanted to break away from the existing BLACKPINK framework and attempt new challenges. This mirrors how our young generation naturally embraces global trends like hip-hop and EDM while respecting Bollywood traditions. The harmony between tradition and modernity - that's essentially the core message of 'Jump'.

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The Fantastic Meeting of a Global Dream Team Just looking at the lineup of producers for 'Jump' is jaw-dropping.

TEDDY and 24, who have created numerous mega-hits for BLACKPINK, participated as core producers, and renowned international songwriters and composers joined forces to complete the track. What's particularly noteworthy is that one of the main producers of this song is Diplo. Diplo, famous for Major Lazer, is known for crossing various genres including dancehall, hip-hop, pop, dubstep, and moombahton based on electronic music.

His participation, having worked with global artists like Beyonce and Justin Bieber, perfectly explains why 'Jump' has such a groundbreaking sound. This kind of global collaboration holds the same significance as when our country's films collaborate with Hollywood technical crews to create world-class works. Converting to budget terms, approximately 50 crore rupees (around 500 million won) in large-scale production costs were likely invested, proving this to be a top-tier global production.The Bold Challenge of Hardstyle 'Jump' is BLACKPINK's first attempt at the hardstyle genre. Starting with a guitar riff reminiscent of a Western film scene, the members' distinctive vocals build up, and in the chorus, energy completely explodes in Electronic Dance Music (EDM) style. Looking at the musical composition in more detail, it's a form that perfectly combines hardstyle and EDM elements based on dance-pop.

It has a structure where electric guitar and bass gradually build up over the Western film guitar riff, and the liveliness of dance-pop fantastically harmonizes with the addictive sound of synthesizers. This musical experiment is similar to how young musicians in our country fuse classical ragas with modern beats, or how composers like Puneet Rajat combine traditional music with global trends. It's evaluated as boldly challenging new territories by completely breaking the traditional K-pop formula.

Visual Magic Created by a Grammy-Winning Director The 'Jump' music video was directed by Dave Meyers, who boasts Grammy Award-winning credentials. He's a true master who has created numerous iconic music videos including Lisa's solo track 'New Woman', Taylor Swift's 'ME!', and Olivia Rodrigo's 'Espresso'. Filming took place in Seoul's Yongsan-gu area and was a large-scale production involving 100 extras. The creative director recalled, "Going to Seoul with Dave and putting K-pop's biggest stars on the streets while working with 100 extras was a truly insane experience." The music video's concept is simple yet incredibly powerful. It visually and literally expresses that BLACKPINK is on everyone's lips and has settled in everyone's hearts. This is similar to perfectly visualizing the impact that mega-stars like Shah Rukh Khan or Amitabh Bachchan have on popular culture in our country.The Heat of the First Meeting at the Concert 'Jump' was first revealed at concerts held at Goyang Sports Complex in Gyeonggi Province on July 5-6, before the official music release.

At this massive event with 78,000 people gathered, despite being an unreleased track, it definitely captured the fans' attention. 'Jump' performed at the venue was in a format that departed from the existing BLACKPINK style, but it showed the most BLACKPINK-like energy with exciting beats and rhythms that could definitely heat up the venue atmosphere. Even the somewhat crude live cam videos from the scene made it clear that this was an extraordinary work. This live premiere method was a marketing strategy similar to how teasers or trailers of our country's films are first revealed in theaters to gauge immediate audience reactions. The fact that K-pop culture, which values direct communication with fans, and our country's star-fan relationship culture are remarkably similar allowed us to confirm cultural empathy once again.

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