Cha Eun-woo's 'phone number leak' sparks fan frenzy with unique ARS promo

Fans went into a frenzy after rumors of Cha Eun-woo's phone number leak spread, but the truth behind it is an ingenious promotional strategy for his upcoming album. On November 4, the singer and actor teased fans on his official social media with a catchy phrase, "Call me now, before the sound is gone," alongside a phone dial image and the number '070-8919-0330'.

In a short video clip, Cha Eun-woo says simply, "Hello?" which sparked curiosity and intense fan response. According to Yonhap News, this creative event showcases a new way to connect emotionally with fans through an ARS (automatic response system) format.

Fans rush to call the "number"

Many fans flooded the number, some even reporting they got through and heard Cha Eun-woo's voice, leading to ecstatic reactions like "Hearing his voice made my heart race" and "Why does Eun-woo get to talk? Let me speak too."

However, most callers were met with a "busy" tone, which added to the sensation.

A novel promotional approach

This campaign is the first ARS voice content tied to Cha Eun-woo's highly anticipated second mini album, 'ELSE', scheduled for simultaneous global release on November 21 at 1 PM (KST). Fans and social media hailed this as a fresh, emotional marketing tactic, different from typical idol promotions, generating buzz that feels both intimate and exclusive.

Career context and military status

While currently serving in the military, Cha Eun-woo continues to maintain a strong connection with fans through innovative content. His new album release promises to showcase his talents further, keeping anticipation high despite his active duty. This unique campaign highlights the evolving ways K-pop idols engage with their audience beyond conventional methods.