Clone banega crorepati? It’s stars v/s AI in courts

Meri awaaz hi meri pehchaan hai,’ sang

Lata Mangeshkar

. But what happens when that awaaz is stolen by an algorithm? After AI-generated clips of Kumar Sanu went viral, the singer whose voice defined ’90s Bollywood found himself fighting a legal battle for something he hadn’t imagined: the ownership of his voice.
For decades, Sanu was the voice others tried desperately to sound like. Performers built entire stage acts ‘singing like Sanu’, and he never had a problem with it. Until now. “The tipping point came when AI-generated and morphed content began circulating online falsely claiming that he had sung for Pakistan’s former Prime Minister Imran Khan,” says his counsel Sana Raees Khan. “He was brutally trolled.”