Connor McDavid’s wife Lauren Kyle drops ‘Oilers Collection 03’—A racing-inspired fashion release by Sports Club Atelier

Lauren Kyle, founder of Sports Club Atelier and wife of Edmonton Oilers captain Connor McDavid, has revealed an exclusive preview of her brand’s latest project, “Oilers Collection 03.” The new capsule draws inspiration from classic motorsport style, blending the Oilers’ iconic color palette with high-end streetwear design and automotive aesthetics.Kyle shared a glimpse of the upcoming campaign through her Instagram stories, sparking excitement among followers. One image featured a production sheet titled “Sports Club Atelier × Oilers Collection 03” resting on a car hood, followed by a photo of a model wearing an Oilers-branded racing jacket beside a sports car. The imagery highlights Kyle’s creative direction—sleek, bold, and rooted in performance-inspired fashion.

Connor McDavid’s wife Lauren Kyle’s Sports Club Atelier launches ‘Oilers Collection 03’

The upcoming Oilers Collection 03 marks another milestone for Sports Club Atelier, a brand that has swiftly gained recognition for merging luxury craftsmanship with athletic-inspired design. Since its debut in late 2024, Kyle’s label has released exclusive collections such as The Legacy Line and The Foundry Collection, both praised for their premium materials, modern tailoring, and innovative connection to the Edmonton Oilers’ identity.

The brand’s steady rise reflects Lauren Kyle’s growing influence in the intersection of sports, lifestyle, and fashion, positioning her as one of the most talked-about creative entrepreneurs in Canada.

https://www.instagram.com/stories/laurenkyle1/3760252786156090211/?hl=enThe upcoming collection takes a dynamic turn, weaving the thrill of motorsport into Sports Club Atelier’s signature sophistication. Each piece carries subtle nods to retro racing culture—sleek lines, structured fits, and bold color contrasts that mirror the Edmonton Oilers’ trademark palette.

Lauren Kyle brings together the polish of high-performance design and the pride of Edmonton’s hockey roots, creating a collection that celebrates motion, precision, and modern luxury.“This campaign and collection is tooooo good!!! Can’t wait to share more with you all!” Kyle captioned in her Instagram story, tagging @sportsclubatelier.With Oilers Collection 03, Connor McDavid’s wife Lauren Kyle continues to expand the creative scope of Sports Club Atelier, reinforcing its position as a standout name in Canadian luxury streetwear. The new drop underlines how Sports Club Atelier is shaping the future of sports-inspired fashion, bringing together high-end aesthetics and team pride in a way that continues to resonate both within Edmonton and across the broader fashion landscape.More coverage on NHL:Brad Marchand, Anze Kopitar, and Corey Perry make NHL history as first 37+ trio to score in same first period"Not going to comment on it": Alex Ovechkin reacts as 900th goal turns controversial after Jordan Binnington caught hiding puck“Leon and Connor were two of our better players”: Kris Knoblauch reacts as Edmonton Oilers fall short in shootout loss to Dallas Stars“But ever since that Jeffrey Dahmer show”: Maple Leafs’ William Nylander jokes while trying sunglasses in new YouTube vlog