Damar Hamlin lands Hallmark Christmas movie role alongside Buffalo Bills in festive crossover with the NFL

As the Buffalo Bills gear up for their season opener, the spotlight has already shifted to Hollywood. Safety Damar Hamlin and several teammates are stepping into a different arena this fall, Hallmark Channel’s Holiday Touchdown: A Bills Love Story.

The Christmas movie blends NFL pride with holiday magic, bringing Bills Mafia directly into Hallmark’s beloved Countdown to Christmas lineup. The film debuts November 22, marking another bold crossover between football and festive entertainment.

Damar Hamlin and Buffalo Bills headline Hallmark’s Holiday Touchdown

Hallmark released the first trailer, offering fans a glimpse of both the romance and the Bills cameos. Actors Holland Roden and Matthew Daddario star as Morgan Quinn, a pediatric doctor, and Gabe DeLuca, the team’s VP of Stadium Development.

Their story of friendship and hidden love unfolds with the Bills’ Highmark Stadium as its backdrop.

The trailer leans into the team’s culture from the start, opening with Roden and Daddario reciting legendary coach Marv Levy’s mantra: “Where else would you rather be than right here, right now?” Running back Ray Davis immediately yells, “Go Bills!” — a chant quickly picked up by Hallmark regular Andrew Walker and others on screen.

Hamlin, Dion Dawkins, and Davis weave into the storyline with witty lines that tie directly to the characters’ romance. In one moment, Dawkins quips, “Who can’t see it?” while Hamlin follows up with, “So obvious.” Their presence adds authenticity while reinforcing the Bills’ connection to their fanbase.The movie will also feature head coach Sean McDermott, tight end Dawson Knox, and other key Bills players. Franchise legends Jim Kelly, Steve Tasker, Thurman Thomas, and Scott Norwood make appearances, creating what Hallmark calls “a winning combination of family, football, and Christmas spirit.”

Holiday Touchdown: A Bills Love Story is a romance infused with Bills Mafia pride

The official synopsis teases a heartfelt mix of love, family tradition, and community pride. Morgan discovers that her uncle Tommy has been receiving anonymous Christmas gifts since his draft more than 60 years ago. Determined to uncover the benefactor, she enlists Gabe and their Bills Mafia friends. In the process, the pair edge closer to admitting long-buried feelings while trying to deliver a holiday surprise of a lifetime.Hamlin first shared the project earlier this year, calling it “an early Christmas present” for Bills fans. He added: “We’re so excited to celebrate our team, our fans and shout out to Bills Mafia, and our shared love for football and Hallmark Christmas movies. Go Bills. Let’s go.”Also Read: Jenna Purdy delights fans with baby Millie's game-day look while Brock Purdy leads 49ers to thrilling victoryAfter last year’s success with Holiday Touchdown: A Chiefs Love Story, Hallmark and the NFL are betting big again, and it is expected to be another hit.