Detroit Lions dominate NFLPA jersey sales list with five players in top 50

In a striking show of brand strength and national fan interest, the Detroit Lions had five players ranked among the NFL’s top 50 in merchandise sales, according to the latest data released by the NFL Players Association.

The sales figures, spanning from March 1, 2024, to February 28, 2025, represent a growing national admiration for the rising NFC North contenders.

Aidan Hutchinson, Amon-Ra St. Brown lead the charge

Headlining the list for Detroit is Aidan Hutchinson, who came in at No. 3 overall—making him the highest-ranked defensive player league-wide in merchandise sales. Not far behind, Amon-Ra St. Brown, fresh off a career-best season, claimed the No. 4 spot, reinforcing his status as one of the league’s most beloved wide receivers.Rookie sensation Jahmyr Gibbs also made an eye-popping debut on the list at No. 8, an impressive feat for a second-year running back. Gibbs’ electric playmaking ability and versatility have quickly made him a fan favorite across the league, not just in Detroit.Quarterback Jared Goff ranked No. 19, signaling continued confidence and support from the fanbase as he leads one of the most exciting offenses in football.

While the fifth Lions player’s exact ranking wasn’t specified, sources confirm the team had a total of five representatives in the top 50, more than any other NFL franchise during the sales period.

Culture shift reflected in national merch sales

The Lions’ strong representation in the top-selling jersey list underscores a larger cultural shift. After years of rebuilding, the team has transformed into one of the NFL’s most entertaining and competitive squads. The surge in merchandise popularity mirrors their on-field success and growing relevance in national media.With head coach Dan Campbell’s gritty philosophy, a playoff run under their belt, and young talent blossoming into household names, the Lions are no longer underdogs—they’re a brand. And fans, both longtime and new, are buying in—literally.Also read: Germaine Pratt accused of chasing money as he ditches Bengals for Raiders after career yearThis latest jersey sales data validates the Lions’ place not just in the playoff conversation, but as one of the NFL’s most marketable and exciting teams heading into the 2025 season.