Finding 'Odour' In Chaos: Here's Why Trump's Victory 45-47 Fragrance Smells Fishy

Last Updated:July 01, 2025, 22:20 IST

This perfume is another product in the extensive list Donald Trump has marketed using the presidency's prominence

Beyond branding sneakers, questionable real estate deals, phones, bibles, guitars, and cryptocurrency, Trump now wants you to buy his new perfume. Image/X

Do you want to smell like Donald Trump? The 45th President of the United States, now also the 47th, has launched his fragrance—Victory 45-47. Beyond branding sneakers, questionable real estate deals, phones, bibles, guitars, and cryptocurrency, Trump now wants you to buy his new perfume. This follows his previous “Fight, Fight, Fight" collection, released after an assassination attempt in July last year. Clearly, this perfume is another product in the extensive list Trump has marketed using the presidency’s prominence.

Trump announced on his social network, Truth Social: “Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — for men and women." Both signature fragrances feature an iconic golden statue of the US president.

A disclaimer notes, “Trump Fragrances are not designed, manufactured, distributed, or sold by Donald J Trump," meaning they are produced under a branding license. The vendor, which claims to pay tribute to the Trump legacy, states it is not political and unrelated to any campaign.

Trump has not taken an ethics pledge for his time in office, unlike most recent presidents, leading critics to argue he uses the presidency to enrich himself and his family. This has prompted anti-MAGA groups to challenge the Make America Great Again movement, accusing Trump of blatant corruption.

Some journalists label it “grifting", a slang term for petty swindling.

A Forbes report states Trump could have made up to 315 million dollars from his cryptocurrency $TRUMP since its launch, despite its value dropping from $27.72 to $8.73 per coin. Trump’s financial disclosure revealed he earned over 57 million dollars from his stake in World Liberty Financial last year. Additionally, he made 2.8 million dollars from Trump Watches, 3 million dollars from his Save America coffee table book, and 50 million dollars from his Mar-a-Lago estate and members-only club.

These financial endeavours raise concerns about conflicts of interest, especially as Trump’s tax and spending bill, criticised as anti-American youth, might adversely affect lower-income households. Healthcare workers and others could suffer if the bill passes, potentially adding 3 trillion dollars to US debt over the next decade. For low-income families in rural America, who largely rely on Medicaid, cuts could impact 40 per cent of children.

Federal employment has been decreasing, with budget cuts affecting various sectors, while Trump’s bill is seen as favouring billionaires over the poor. This situation prompts the question of what victory Trump’s fragrance represents. Is it a Trumpian economy where the rich get richer and the poor get poorer?

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News world Finding 'Odour' In Chaos: Here's Why Trump's Victory 45-47 Fragrance Smells Fishy