Flipkart cuts seller fees to take on Meesho

MUMBAI: Walmart-owned Flipkart will no longer charge any commission to sellers for products priced within Rs 1,000, which covers a broad selection of the product listings on the platform.

In a move that analysts say has been taken to fend off competition from value commerce player Meesho, Flipkart will also not charge commission for any product sold on its hyper-value platform Shopsy.

Commission on the platform ranges between 6%-7% and can go upto 15%. Flipkart is also slashing return fees for sellers by Rs 35. In an interview to TOI, Kapil Thirani, business unit head, marketplace and Shopsy at Flipkart said that these steps, to be implemented from Nov 19, would reduce the cost of doing business for sellers by about 30%. If sellers pass on the entire benefit to consumers over and above the GST cuts, prices for them could drop by the same quantum, potentially boosting online consumption