From fashion runways to racetracks, Toni Breidinger redefines what it means to be a NASCAR star

Toni Breidinger, a 26-year-old NASCAR Truck Series driver, is making waves in both the racing world and fashion. As a NASCAR driver, Alvarado is already a trailblazer as the first Arab-American woman in the sport.

She combines her passion for racing with endorsing big brands such as Coach and Victoria’s Secret, proving she can do it all. Fashion for Breidinger is a way to up her confidence and, in doing so, makes her a better racer.

How fashion fuels Toni Breidinger’s racing confidence

Breidinger loves fashion, and it’s a big part of her racing success. She believes looking good makes her feel strong on the track. “It’s a creative outlet and a way for me to express myself. The better I feel the better I’ll race,” she told Motorsport.com.

Her deals with Coach and 818 Tequila bring in money to fund her NASCAR Truck Series racing. These brands also bring in new fans, especially women, to the sport.

Her modelling in the 2025 Sports Illustrated Swimsuit Issue pays for her racing. Unlike other drivers, she works with brands that cater to women, which is unique. This allows her to race full time with Tricon Garage in 2025 in the No. 5 Toyota Tundra. By being a little bit of style and racing all mixed together, she shows young girls that you can be yourself and still have a place in a male-dominated sport.

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Breaking barriers and inspiring young women

Breidinger does more than racing; she is a role model to young girls. As a female in NASCAR, life is difficult, and she is showing that it can be done. She said it is always cool to meet young girls who tell her that they want to race because of her. Her collaborations with such brands as Raising Cane's and Victoria's Secret introduce new individuals to NASCAR, in particular, young women. These fans find her through her ads and start following her races.Her newest deal with Dave & Buster’s dropped July 22, 2025, and shows she’s connecting with all kinds of fans. “Dave & Buster’s is a place I used to go with my sister in the Bay Area,” she said, talking about good times. By being a racer and a fashion star, Breidinger is showing girls they don’t have to choose one path. Her hard work and realness are changing the way people see women in motorsport.

FAQs

1. Who is Toni Breidinger in NASCAR?Toni Breidinger, 26, races in the NASCAR Truck Series and is the first Arab-American woman in NASCAR.2. How does fashion help Toni's race?Fashion makes her feel confident, which she says helps her drive better on the racetrack.3. Which brands work with Toni Breidinger?She teams up with Coach, Victoria’s Secret, 818 Tequila, Raising Cane’s, and Dave & Buster’s.4. How does Toni inspire young girls?She shows girls they can race and love fashion, encouraging them in a male-heavy sport.