From street posters to trending hashtags: How social media became the Superstar of film promotions!

In today's world, social media has had a huge impact on people's daily lives. Social media has become a major tool, especially in advertising for movies, products, and celebrities.

In the early days, advertising was done through channels such as newspapers, television, and sports programs. But now, direct communication and quick advertising results are available through social media.The simpler days of film advertisingIn the past, promotions to introduce films to the public were carried out in a very restrictive manner. Film news was spread mainly through newspaper advertisements, radio announcements, posters, and posters pasted on buses and autos.

Additionally, the actors sometimes participated in live events to talk directly to fans about the film, but these were often confined to a specific area. Although there were few media outlets in those days to take the film's message to the masses, even those modest efforts created excitement and anticipation among fans about the film.Filmmakers embrace online hype with strategic promotionsIn today's cinema world, promotion apps have become a key tool for bringing films to success.

After the production of a film is complete, advertisements play a vital role in making its story and characters resonate with the audience. In this situation, many leading directors and producers have begun planning and working on film promotions. They create anticipation among the fans by releasing teasers, first looks, song releases, and behind-the-scenes videos on social media.

This is like a pillar for the success of a film release.Social media platforms drive movie buzzSocial media platforms like Facebook, Instagram, X (formerly Twitter), and YouTube, which have revolutionized the way we communicate, serve as a separate pillar for every major project. Even the release of a movie poster starts via Instagram. A culture of trending celebrities or movies through hashtags has emerged. When a teaser is released, it has become common to create more buzz through memes and videos about it."Nowadays, for a film to be successful, a good story alone is not enough. How we promote it is also very important. Social media helps us connect directly with the fans," said Vijay Sethupathi in an interview with Galata in 2023."When I put up a YouTube video, when I release a single, the fans immediately tune in. All this brings an incredible reach in the promotion," said Sivakarthikeyan while promoting his film 'Don'."Digital promotions easily reach the underprivileged. This is how films like 'Kaithi' gained appreciation," said Karthi in a YouTube interview with Behindwoods.Virality over visibilityFurthermore, due to the rapid sharing and media sensation seen on social media, even a simple message can go viral. This opens up opportunities not only for big products but also for small initiatives. Many young directors, whether it's pop songs or crafts, have come to the big limelight through social media. Thus, social media has now become a part of any industry. Just like the characters of heroes in films, the impact a film's trailer, poster, and photoshoot make on social media determines its expectations.

Today, social media reactions have become the primary determinant of whether a film will be a hit or a flop. As a result, social media has become a dominant force in the advertising world.