GM Modular launches festive music video ‘Morya Morya’ with Aaditi Pohankar, Mudasir Rashid Bhat & Neetu Jakhar

GM Modular, one of India’s leading home electrical brands, has unveiled a special festive music video titled Morya Morya to mark the joyous occasion of Ganesh Chaturthi. The video captures the true essence of the festival through vibrant décor, energetic dance and heartfelt family bonding, reflecting the brand’s ethos of celebrating togetherness and cultural traditions.Produced by Royz Media and Entertainment with Production Head Alapan Mondal, the music video features acclaimed artistes Aaditi Pohankar (actress), Mudasir Rashid Bhat (actor) and Neetu Jakhar (DIY artist and home décor influencer), who bring alive the festive spirit with their captivating performances.A unique highlight of the video is the seamless integration of GM’s innovative products — from fans and irons to decorative lighting and Bluetooth speakers — which blend naturally into the narrative of festive preparations and joyful celebrations.

This not only showcases GM’s wide product portfolio but also emphasises the brand’s presence in every household moment, from decorating and dancing to family bonding.The soul-stirring track Morya Morya has been composed and musically directed by Som Sumon, with powerful vocals by Devesh, Som and Baidehi, and chorus by Rajrupa Dey and Srijoy Singha. The lyrical depth comes from Amit Kumar Shaw, complemented by rhythm and percussion (Swarnava Ghosh and Srijoy Singha), flute (Subhamoy Ghosh) and guitar (Tirthankar Sarkar).

The song has been mixed and mastered by Sumon Dey and recorded at Som Sumon Music Lab.Speaking about the initiative, Jayanth Jain, CEO and MD, GM Modular, said: “Ganesh Chaturthi is a festival that unites families, communities and traditions. Through Morya Morya, GM celebrates the joy of décor, music and togetherness while paying tribute to Bappa’s blessings. By naturally weaving our products into this celebration, we have shown how GM continues to be a part of every household’s festive journey.

”Aaditi Pohankar shared: “Ganesh Chaturthi is close to my heart, and shooting this video felt like living the celebration for real — with music, décor and togetherness all around.”Neetu Jakhar added: “Being part of Morya Morya was truly special; it felt like celebrating with a second family on set.”The video is now live on GM’s official social media channels, including Instagram, Facebook, YouTube and major music platforms.