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New Delhi: Google has recently introduced Search profiles, a new way for publishers and creators to shape their presence on Search. By announcing the latest profile pages, Google stated that the Search profiles are dedicated, shareable spaces to highlight content across platforms, and to help audiences find accurate, up-to-date information about sources on Search. Search profiles offers publishers and creators a central place to showcase their latest articles, videos, and social posts.
People can easily follow sources from their profile, making it more likely that content from those creators and publishers will appear in Discover, which is available on the home screen of the Google application. Search profiles can be accessed on mobile via the creator’s or publisher’s knowledge panel, by tapping their name in Discover, or via a direct URL.
Publishers and creators with a sizable following on at least one major social media or video platform can claim and customize their Search profile. Users can add an avatar, bio, website links, social media accounts, video platforms, and other important content to help audiences learn more about them.
The company said that claiming a Search profile might also lead to the creation of the knowledge panel for the eligible creators and publishers. Those who already have a knowledge panel will see it upgraded with their latest avatar, content, and a direct link to their profile.
Google believes the feature will make it easier for people to discover trusted creators and publishers while offering content producers more control over how they appear in Google Search. The company stated it plans to extend the feature to more publishers and creators globally in the future and add the latest capabilities over time.
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