Guidelines being framed for direct selling sector, says D.S. Chauhan

Aimed at strengthening consumer protection and regulatory oversight, the Government of Telangana has initiated the formulation of State-specific monitoring guidelines for the direct selling sector.

The initiative, led by D.S. Chauhan, Commissioner, Civil Supplies Department, builds on the Consumer Protection (Direct Selling) Rules, 2021, issued by the Government of India. With the direct selling sector rapidly expanding, Telangana aims to create a robust, locally tailored framework to regulate business practices, ensure consumer safety, and prevent exploitation.

As a part of it, a consultative meeting was held involving key departments such as Industries & Commerce, Commercial Taxes, Legal Metrology, Drugs Control, Excise, Preventive Medicine, and Police, along with representatives from national industry bodies like the Association of Direct Selling Entities of India (ADSEI), the Federation of Indian Direct Selling Industries (FIDSI), and the Indian Direct Selling Association (IDSA).

Speaking at the meeting, Mr. Chauhan emphasised that consumer safety is a constitutional responsibility and that the guidelines are designed to foster transparency, accountability, and trust in the direct selling ecosystem, while strengthening regulatory oversight and safeguarding consumer rights.

Bhavesh Mishra, Secretary, IT E&C; K. Haritha, Commissioner of Commercial Taxes; and K. Venkata Lakshmi, SP, CID were among present.