Hard work and belief always pays off well, say popular creators Harsh Anil Rana and Devendra Anil Rana

Popularity on social media may look easy on the outside, but for many creators, it is the result of years of hard work and struggle. Take Harsh Anil Rana and Devendra Anil Rana for example.

It took consistent hard work and a strong belief in themselves for them to reach the popularity they have today. It didn't happen overnight. "We did not have money and success seemed very far away. But we did not give up. We decided to create opportunities for ourselves through content creation," say the brothers.Harsh Anil Rana started with nothing. His family did not have money and he had trouble paying for college.

"I even had to borrow a phone to make videos and I edited them on someone else's device. There were days when I wouldn't have enough money to travel by bus to the place where the video was being shot," he says. Yet, he kept going and believed that if he worked hard he would be successful one day.That is exactly what happened. Today Harsh Anil Rana has than 1.5 million followers on Instagram and more than 2.5 million subscribers on YouTube. His videos are watched by millions of people every month.

For Harsh, being successful is not just about having a lot of followers. He is most proud of making his parents happy. "That is what motivated me from the beginning," he says.Devendra Anil Rana, popular as Chiikuu_81 on Instagram, too was equally determined and focused on making stories about friendship, family, love and everyday life that people can relate to. That is what made him successful. "Like all creators I faced criticism.

There were times when I was not sure if I was doing the right thing. My work was not growing fast as I would have wanted it to," says Devendra. But he kept doing what he loved with honesty and did not change who he was to please others.

That is how he built a loyal audience that loves his stories.Today Devendra Anil Rana has more than 3.1 million followers on Instagram and a loyal follower base across Indian and beyond. "People follow me because they can relate to my stories," he adds.Both Harsha and Devendra started with very little and faced many challenges. They did not give up and did not take shortcuts. They kept working with self-belief. Together, they have built something beyond social media followers - a community that trusts them. Their story teaches us that we do not need everything to be perfect to start something new. What we need is the courage to start the determination to keep going and the patience to let hard work pay off.For people who want to be creators, the story of Harsh Anil Rana and Devendra Anil Rana is a simple but powerful reminder that we can start from nothing and still achieve our dreams. "We just need to be brave, work hard and always believe in ourselves," say the brothers in conclusion.