Hisense launches flagship UX ULED RGB-MiniLED TVs in India, starting at Rs 9.99 lakh

Hisense has expanded its product lineup with the launch of its flagship smart TVs in India. The company has officially launched its premium UX ULED TV series in India. “the UX series introduces

RGB-MiniLED technology

to Indian homes, blending advanced backlight innovation with AI-powered processing for a great home entertainment experience,” said the company. Available in 100-inch and 116-inch variants, the UX series blends individual red, green, and blue Mini-LEDs with advanced AI processing to deliver

cinema-grade visuals

, immersive sound, and next-level gaming performance. The flagship 116-inch model is priced at Rs 29,99,999, while the 100-inch version starts at Rs 9,99,999. The Hisense UX ULED RGB-MiniLED TVs will be available soon through select offline retailers and major online platforms including Amazon and Flipkart.

RGB-MiniLED: A new standard in display technology

Unlike conventional single-color LED backlighting, Hisense’s RGB-MiniLED system uses separate red, green, and blue LEDs across thousands of dimming zones. This enables:* 95% BT.2020 color coverage

* Peak brightness of 8,000 nits* 3×26-bit dimming control for precise contrast* Low blue light output for eye comfort“The UX series exemplifies Hisense’s vision of transforming home entertainment in India,” said Pankaj Rana, CEO of Hisense India. “From immersive RGB Mini-LED color precision to advanced AI optimization and next-level gaming performance, the UX series delivers great value and elevates the consumer experience like never before.”

AI-powered performance and smart features

At the core of the UX is the Hi-View AI Engine X, which dynamically adjusts picture, sound, and energy efficiency in real time. The TVs also feature:* H7 picture quality chipset with 2-TOPS NPU* 3D Colour Master PRO with PANTONE™ validation* HDR10+, Dolby Vision IQ, IMAX Enhanced, and MEMC for smooth playback* VIDAA Smart OS with support for 28 languages and an 8-year update guaranteeThe UX series delivers cinema-grade sound via a 6.2.2 channel CineStage X Surround system, co-engineered with Devialet, featuring top-firing speakers and a built-in subwoofer. For gamers, it offers:* 165Hz Game Mode Ultra* VRR and AMD FreeSync Premium Pro* Dedicated Game Bar for real-time performance tuning