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8 hours ago
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ARTICLE AD BOX
A new survey finds six deceptive design tricks rampant across OTT platforms in India, trapping users in unwanted subscriptions, hidden charges, and ad upgrades, despite government guidelines meant to outlaw such manipulative practices
In just over a decade, over-the-top (OTT) streaming services have transformed how India watches content.
With data rates plummeting and smartphones proliferating, platforms like Netflix, Amazon Prime Video, Jio Hotstar, and a gamut of regional players have become household staples. More than 500 million Indians now turn to
OTT apps
for their entertainment fill, from daily soaps and cricket to thrillers and global blockbusters.
English (US) ·