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Okay, let's be real here. If your college roommate showed up wearing shoes that looked like they were designed by someone who had never seen actual human feet before, you'd probably stage an intervention.
But when BlackPink's Jennie rocks up to Incheon Airport wearing what can only be described as "athletic socks that went to engineering school," suddenly everyone's like "OMG, where can I get these?" This is the kind of power that makes you wonder if celebrities could convince us that wearing traffic cones as hats is the next big thing. Jennie literally made thousands of people look at shoes that separate each toe - EACH TOE - and think, "Yes, this is what my feet have been waiting for their entire existence." The funniest part? These aren't even new shoes. Vibram FiveFingers have been around since 2006, apparently just waiting for the right moment to traumatize the fashion world. For almost two decades, they've been sitting in sports stores, making hikers and marathon runners look like they're cosplaying as human-duck hybrids. But one airport appearance later, and suddenly they're the hottest thing since sliced bread.
It's like that one friend who's been trying to make "fetch" happen for years, and then suddenly it actually happens because the popular kid said it once. Except instead of fetch, it's convincing people that their toes need individual apartments.
The Great Toe Liberation Movement of 2025
The speed at which these shoes sold out is honestly terrifying. We're talking about footwear that looks like it was designed by someone who took the phrase "think outside the box" way too literally.
Within days, every major retailer in Korea was basically like "Sorry, we're fresh out of foot-gloves." What's hilarious is watching the mental gymnastics people are doing to justify wanting these shoes. "They're actually really good for your posture," they say, as if they weren't perfectly happy with their posture last week. "It's about natural movement," they insist, while probably spending 12 hours a day sitting in front of a computer. The resale market going absolutely bonkers just adds another layer of absurdity. People are paying ₹41,000 for shoes that originally cost ₹12,200, which means someone looked at footwear that resembles surgical gloves and thought, "You know what? This is worth three times the original price because a K-pop star wore them once." It's the same energy as paying premium prices for "vintage" items that were probably just sitting in someone's closet being ignored until they became "retro."
Except this time, the vintage item is designed to make your feet look like they belong in a medical textbook. The whole situation is peak 2025 behavior: taking something that was perfectly functional in its original context and turning it into a fashion statement that makes zero sense but somehow works because the right person wore it at the right time.