How Kajaria’s ‘Log Toh Poochenge Hi’ campaign is turning homes into conversation starters

Kajaria has launched ‘Log Toh Poochenge Hi’ campaign, crossing 150+ million views in its first week across digital platforms, spotlighting how thoughtfully designed spaces spark conversationBuilt on a strong consumer insight, the campaign captures a familiar behaviour: when a home stands out, it naturally invites curiosity.

By placing tiles and surfaces at the centre of this narrative, Kajaria highlights how thoughtfully chosen designs can transform everyday spaces into expressions of personality and pride.The campaign features Ranveer Singh, who has been associated with the brand for over seven years, alongside Rashmika Mandanna as Kajaria’s new face. Together, they represent a new era of confident and expressive Indian homes, bringing together individuality and relatability in a way that aligns with evolving homeowner aspirations.Having been associated with the brand for a long time, Ranveer Singh has come to embody its bold, design-forward, and aspirational spirit, strengthening its connection with modern Indian homeowners. The addition of Rashmika Mandanna marks a natural extension of this vision, further enhancing the brand’s appeal among a new generation of consumers.Commenting on the association, Chetan Kajaria, Vice Chairman at Kajaria Ceramics Ltd.,

said, “At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Bringing Rashmika Mandanna on board alongside Ranveer Singh reflects our commitment to building a strong cultural connect with homeowners across regions. We look forward to leveraging this powerful partnership to further strengthen our engagement with customers and inspire beautiful living spaces across the country.

”Announcing the campaign, Rishi Kajaria, Managing Director of Kajaria Ceramics Ltd., said, “At Kajaria, we have always believed that strong brands are built on consistency and relevance. Our association with Ranveer Singh over the past several years has significantly strengthened our aspirational positioning and national recall. With ‘Log Toh Poochenge Hi’, we are celebrating the idea that great design never goes unnoticed, it becomes a talking point.

We are delighted to have Rashmika Mandanna join us as we continue to evolve this narrative.”Speaking on his long-standing association with the brand, Ranveer Singh said, “My journey with Kajaria has been incredible over the years. What I love about the brand is its constant drive to innovate and push boundaries in design. Homes today are about personality and fearless self-expression, something Kajaria has always celebrated.

It’s exciting to bring this alive through ‘Log Toh Poochenge Hi’.”Rashmika Mandanna added, “I’m super excited to be a part of the Kajaria family, because they truly understand how today’s generation wants their homes to look and feel. I love how their designs help transform everyday spaces into something inspiring and personal. ‘Log Toh Poochenge Hi’ beautifully captures that emotion.”Rolled out across television, digital, print, retail and outdoor platforms, ‘Log Toh Poochenge Hi’ is gaining traction, drawing engagement from homeowners across the country.Kajaria continues to focus on technology-led manufacturing and contemporary design as it expands its presence through a wide network of dealers, showrooms and production facilities, maintaining its position across residential and commercial segments.Disclaimer: The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.