Hrithik Roshan unveils RUGR UDAAN at the Global Fintech Fest 2025

A big moment registered in the digital banking sector at the Global Fintech Fest (GFF) 2025 on October 7, when the new-age flagship digital banking transformation suite, RUGR UDAAN got launched.

The event took place at Jio World Centre in Mumbai and had in attendance many innovators, investors, tech people and banking leaders. But the highlight of the day remained on Hrithik Roshan stepping up and unveiling RUGR UDAAN.Before the detailed presentation, the founder of RUGR, Arangasamy KV, spoke about the larger vision behind the platform. “With RUGR UDAAN, we wanted to simplify how financial institutions bring digital services to every corner of the country. The focus is not just on technology, but on trust, speed, and inclusivity.”His remarks set the tone for what followed: a product that not only aimed at solving long-standing bottlenecks in banking operations but also helped shape their digital growth story and stay in step with evolving industry trends. After this, Superstar & brand ambassador, Hrithik Roshan shared his insights on RUGR UDAAN.While speaking about the launch, he said that India’s financial world is changing very fast, and solutions like RUGR UDAAN can help businesses—big and small and other key players in the ecosystem take part in that change.

“If banking becomes simple and accessible, the growth is shared by everyone - from the biggest cities to the smallest towns,” Hrithik said during the event.Adding to the significance of the day was the participation of Saraswat Infotech Pvt Ltd (SIL), which is now managed by RUGR Fintech Pvt Ltd. The support of RUGR SIL added depth to the launch, underlining the strong ecosystem behind the platform.

Key highlights introduced at the launch

The presentation at GFF 2025 explained the different modules within RUGR UDAAN.

All the features are designed to keep the real-life problems faced in digital banking.

Hrithik Roshan, while presenting this innovative solution, commented that the nation’s rapid digital growth requires systems like this. He added, “India has millions of small businesses that are the backbone of the economy. If they can get access to simple, quick, and secure digital solutions, the benefit goes to the entire ecosystem.”

How RUGR UDAAN works for banks and merchants?

In India, the banks suffer from many complex challenges, such as long settlement cycles, compliance burdens from regulatory bodies and the increasing fraud risks. On the other hand, the merchants face issues like long onboarding cycles, reliance on manual payouts, and the absence of streamlined avenues for initiating digital payments.RUGR UDAAN has been built to address all these points in one integrated suite.

Unlike traditional systems that require months of integration, this platform comes in a plug-and-play format. That means banks and financial institutions can deploy it quickly and start seeing results almost immediately.

A customisable solution to fit every bank’s needs

RUGR Udaan is designed to be flexible; it can be customised to meet the specific demands of different banks. The module can be adjusted according to needs that suit best for a bank’s operations, ensuring a smooth integration.

The solution also transforms several key operational stages for banks. In the traditional system, merchant onboarding often takes days or even weeks due to heavy paperwork, whereas with RUGR UDAAN, the process becomes digital-first and can be completed within a few hours.

Compliance and verification, which were previously manual and time-consuming, are now automated and aligned with RBI-ready frameworks, reducing delays and human dependency.

Transaction monitoring shifts from a reactive approach—where issues are addressed only after fraud occurs—to a proactive system with real-time alerts that help prevent risks before they escalate. Meanwhile, bulk payouts, which earlier required multiple manual checks and lengthy disbursal cycles, are now executed automatically, ensuring faster turnarounds and error-free processing. This combination of automation, compliance readiness, and predictive monitoring significantly improves operational efficiency for banks and financial institutions.

Scalability and security at the core

RUGR UDAAN has been tested for handling thousands of transactions per second, making it suitable not only for large banks but also for regional players entering digital banking. The platform also uses advanced encryption and multi-factor authentication to keep things secure.

Industry reactions at GFF 2025

Experts attending the launch agreed that RUGR UDAAN is more than a regular banking platform. Instead, it fills real gaps in the digital banking space.

Observers noted that its modular nature makes it practical for banks of different sizes, while its AI-driven fraud monitoring can set new standards for safety.The event closed with many leaders pointing out that UDAAN could become a crucial enabler for financial inclusion, especially in tier-2 and tier-3 cities. The combination of quick deployment, strong compliance focus, and scalability makes it a tool that aligns with India’s digital growth journey.

Anticipating the future

With brand ambassador Hrithik Roshan lending visibility to the launch and the founder emphasising the product’s inclusive vision, RUGR UDAAN managed to capture the media's and industry insiders' attention.. Now, the question is how quickly banks and financial institutions will integrate the platform into their operations and how effectively it performs in real-world scenarios.If the momentum from GFF 2025 is any indicator, RUGR UDAAN may well turn out to be one of the most significant solutions for India’s digital banking future.Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.