“I’d stalk the aisles of Sephora”- Savannah James reveals her unhealthy obsession with good skincare and makeup

NBA icon LeBron James’ wife, Savannah James, needs no introduction. A doting mother and a popular podcaster to the brain behind the luxury skincare line Reframe, Savannah James has mastered the art of being in the spotlight.

The Los Angeles Lakers star’s wife poured her heart out while talking about her obsession with skincare and makeup products. She even revealed the actual reason behind starting her beauty line, Reframe.

LeBron James’ wife Savannah James on the actual idea behind the making of Reframe

During a recent interview with the reputed media outlet Forbes, LeBron James' wife, Savannah James, opened up on her strange obsession with skincare and good makeup. While talking about finding the entrepreneur in her, she said, “I had to ask myself, where are my passions? What brings me joy? Because I think that’s really important.

I wanted to do something that wasn’t draining, something that would excite me and keep me motivated.”Savannah James even discussed the actual reason behind the existence of Reframe. She revealed "I’ve spent years obsessed with finding products that truly worked. I’d stalk the aisles of Sephora, always in search of formulas that delivered real results but also felt luxurious and reflected who I am. Time and again, I came up short.

I didn’t see myself represented in the brands on the shelves—not in the science, the imagery, or the intention."

According to Savannah James, she always had a thing for beauty and wellness. While bringing her dream into existence with respect to having a good skincare line, she recalled—"I remember having a conversation with my team very early on. I get it; this is a highly saturated market I’m stepping into. But we were intentional about how we wanted to differentiate our brand from everything that already exists. The clinical trials and studies we backed our products with, as well as the unique formulations, textures, and colors. Every detail mattered.”For Savannah James, the prime focus behind coming up with a luxury skincare line, Reframe, is related to addressing the basic concerns, including skin inflammation, hyperpigmentation, dark spots, and acne. Also Read: LeBron James’ wife Savannah James gets real about the extreme outside pressure of being a mom of today's youth