“I want the best”: Tom Brady’s GOAT Gummies shake up healthy snacking with Gopuff

Seven-time Super Bowl champion Tom Brady has officially stepped into the health snack market with the launch of GOAT Gummies, a plant-based, organic gummy snack line created in partnership with instant delivery platform Gopuff.

This marks Brady’s first foray into the snacking industry since retiring from professional football.Available exclusively through Gopuff’s app and website, GOAT Gummies are now accessible in over 1,000 cities across the United States, offering quick delivery typically within 15 minutes. Each pack retails for $4.99, making it an affordable option for consumers seeking convenient, healthy snacks.

Tom Brady’s wellness focus drives flavorful gummies without artificial additives

Crafted in France, GOAT Gummies feature clean, vegan ingredients and come in three unique flavors, Sweet Rush, Sour Burst and Tropic Fusion.

Free from artificial dyes, sweeteners, and preservatives, these gummies align perfectly with Brady’s well-known focus on clean nutrition and anti-inflammatory eating habits.

Tom Brady and Gopuff’s bold move into wellness snacks

In a solo interview, 47-year-old Tom Brady unpacked the inspiration behind the brand. “Retirement's been a chance to slow down and enjoy life a little more—and that includes treating myself once in a while. But when I do reach for something more indulgent, I want the best.”

His words underline the brand’s aim to offer snacks that combine indulgence with health benefits.Gopuff’s co-CEO and co-founder, Yakir Gola, emphasized Brady’s active role in the product development process, “It’s been invaluable to have access to Tom’s expertise in health and wellness throughout the GOAT Gummies development process.”This launch is the first product in a multi-year partnership between Brady and Gopuff, signaling plans for a broader wellness-focused brand in the near future. With growing demand for plant-based and functional snacks, GOAT Gummies aim to capture the attention of health-conscious consumers looking for tasty, guilt-free options.Also read: “He's got to do better”: Tom Brady’s Raiders leadership questioned as coaching decisions spark backlashBy bringing his wellness philosophy into the snack aisle, Tom Brady continues to influence lifestyle trends well beyond the football field, encouraging fans and consumers to snack smarter and live healthier.