I wanted to show role reversal between brides and grooms in my music video: Aishwarya

Singer Aishwarya Majmudar whose recent number Nazaara – The Shaadi, is anindependent track, marries the vibrancy of the big fat Indian shaadis with contemporary twist. The Hindi-Punjabi number is aimed at becoming a wedding song for modern brides.

In a reversal of roles, the music video shows Aishwarya arriving at the groom's place to surprise him a day before the big ceremony. Contrary to established traditions, the bride is expected to remain coyly behind veils while the groom arrives with pomp. "But in this video it’s the bride who owns the moment by dancing, teasing, and demanding a glimpse of her groom behind the sehra. It's a symbolic yet joyful act of flipping the script and reclaiming agency, reflecting the voice of today’s bold, confident Indian woman," she says.She adds, “Weddings are one of the most beautiful celebrations of life. With ‘Nazaara – The Shaadi’, I wanted to keep the fun and festivity alive, but also challenge the idea that brides have to wait in the background. This bride rides in, makes noise, and celebrates love on her terms — and I think that’s something a lot of women will relate to.”

"Get the latest news updates on Times of India, including reviews of the movie Coolie and War 2."