Indians are planning trips earlier and spending more, show early trends from MakeMyTrip's Travel Fest

Early travel data from MakeMyTrip’s new campaign Travel Ka Muhurat suggests that India’s online travel landscape is widening fast - both in reach and in the way travellers use digital platforms to plan.In the first six days of the campaign, bookings were made across 1,441 Indian cities and 834 international ones in 109 countries. Domestic users booked over 40,000 unique properties, including 600 that had seen no traffic for a year, while international stays spanned 7,900-plus properties.Every third domestic booking was for a 4- or 5-star property, while premium hotels formed 64.5 percent of international stays.

Yet value remains central — 96 percent of domestic travellers used discount coupons or partner-bank offers, showing how Indian consumers balance aspiration with deal-seeking.Timed flash sales such as the evening “Lightning Drops” also saw high participation, highlighting how limited-time digital offers are shaping travel purchase habits.“It’s encouraging to see travellers engaging earlier in the planning cycle and making more considered choices,” said Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip. “With Travel Ka Muhurat, our intent is to create a platform that benefits travellers, partners, and the industry at large by enabling better planning, more value, and more predictable demand.”The campaign continues until November 30, with weekly themes and partner offers driving ongoing engagement across the platform.