Jungkook's birthday: Fans celebrate with large-scale billboards, landmark displays and more

Global rollouts

BTS's Jungkook marked a birthday that transformed major cities into glowing fan-made stages, with coordinated ads, landmark illuminations, and immersive displays across North America, Europe, and Asia, underscoring his enduring global pull.

Fans activated four-screen LED ads at the LINE Friends store area in New York's Times Square, while another Times Square placement appeared above the Pele Soccer store at 1560 Broadway, turning one of the world's busiest hubs into a birthday marquee.

United States and LA tribute

In the U.S., fan collectives including Golden JK Universe, Jungkook Global Website, and Jungkook USA booked the tallest digital billboard on the Sunset Strip for birthday messages, extending the celebration beyond the East Coast.

Separately, a tribute plaque project labeled "Jung Kook - Golden Star" at the Hollywood Bowl highlighted a charity-driven milestone, with proceeds benefiting youth music education and cultural programs, adding civic value to the festivities at a venue famed for historic performances.

Asia-wide activations

Across Asia, campaigns spanned Bangkok's MBK Center Mega LED screen and a fleet of 30 themed "Jungkook Tuk-Tuk" vehicles through the first week of September, placing the artist at street level with daily commuters and shoppers.

In Seoul, a massive installation at Yongsan I'Park Mall's Grand Stair-reportedly a first of its scale for a birthday ad at the site-drew heavy footfall attention, amplifying fan-led spectacle in a high-traffic landmark.

Europe and beyond

European fans staged sustained placements, from Budapest's Allee Mall displays to a 68-meter Ferris wheel project in Astana, while Mexico extended billboard runs into early September, illustrating the breadth and longevity of the celebration window.

Additional screens and banners in Russia, including Bryansk's Aeropark Mall, further demonstrated cross-border coordination by local fanbases aligning on timing and visuals.

India and Southeast Asia

In India, Kolkata's Park Street near 'Flurys' carried dedicated birthday ads across August 31 to September 1, linking a historic dining artery with pop culture fan expression. The Philippines contributed a video project at SM Mall of Asia's Globe and a large-format banner in Makati through September 9, keeping momentum alive past the main date.

China showcase

China-based fan club "Jungkook China" curated multi-city takeovers with screens, sculptures, banners, and transit wraps across Shanghai, Beijing, Chongqing, Hangzhou, Taiwan, Chengdu, Shenzhen, and Shaoxing, effectively creating pop-up "Jungkook zones." Large LED showcases in Guangzhou and Xi'an on August 23-24 previewed the global arc of celebrations, setting the stage for the birthday peak.

Digital pulse

Global social feeds swelled with real-time clips of Times Square loops and Seoul mall installations, amplifying on-the-ground displays to an online audience and sustaining festival-like attention around the artist's day. Fan-posted reels and updates documented both the breadth of placements and the community ethos behind them, reinforcing a feedback loop between physical ads and digital visibility.