Kim Soo-hyun’s fans protest str's asset seizure; threaten to BOYCOTT brand over ‘unjust’ legal action

Fans of South Korean actor Kim Soo-hyun have launched a fierce protest against a medical brand that recently secured a court-ordered provisional seizure of the star’s property, calling the move unethical and unjust. The controversy has sparked outrage among supporters, who are now threatening to boycott the brand’s products if the matter is not resolved transparently. On June 11, Kim’s Korean and international fan unions issued a joint statement condemning Company A, which filed for a ₩3 billion (approximately $2.16 million)

asset seizure

. The Seoul Eastern District Court had approved the provisional seizure of one of Kim Soo-hyun’s luxury apartments at Galleria Foret in Seoul’s Seongdong District.In their statement, the fan union accused the company of exploiting the actor’s image for profit before turning on him following his alleged connection to a past controversy involving the late actress Kim Sae-ron.“It is extremely unreasonable and irrational for a brand that once benefited financially from Kim Soo-hyun’s image to file for asset seizure against him, especially when he is the innocent party,” the group said.

Adding to the outrage, fans claimed that Kim’s personal information was exposed during the legal proceedings.“This is a clear case of secondary harm against a victim of false allegations, as well as a serious invasion of privacy,” they noted.The heart of the dispute appears to be an endorsement deal terminated by the brand, which is now demanding financial compensation based on reputational damage allegedly caused by speculative online content. The fan union rejected these claims, calling for accountability to be placed on those spreading false information—not the actor himself.“As consumers who became aware of your brand through Kim Soo-hyun, we hope this situation does not escalate into a boycott of all your products.”On June 12, Kim Soo-hyun’s legal team, LKB & Partners, confirmed the court’s approval of the provisional seizure but strongly denied any wrongdoing by the actor. They also refuted allegations made by the controversial YouTube channel Garo Sero Institute, which played a role in fueling the controversy. “It is clear that Kim Soo-hyun is a victim of a crime, and it is deeply regrettable that he is now facing secondary harm,” the law firm stated.