Kristin Juszczyk’s fashion empire explodes as NBA signs her after Taylor Swift turned her jackets viral

Kristin Juszczyk went from sewing outfits by hand in her living room to launching her own NBA fashion collection in less than two years. The 31-year-old wife of San Francisco 49ers fullback Kyle Juszczyk has become one of the fastest rising names in sports fashion.

Her brand, Off Season, officially launched in January 2025 after Taylor Swift and Brittany Mahomes went viral wearing her handmade puffer jackets during NFL games. Fashion entrepreneur Emma Grede, known for her work with the Kardashian family, helped her take the brand global.

Kristin Juszczyk brings Off Season to the NBA with new launch

On Tuesday morning at 10am ET, Kristin released her first official NBA collection. The new drop features custom puffer jackets, coats and vests for five major teams, the Los Angeles Lakers, Golden State Warriors, Boston Celtics, Chicago Bulls and New York Knicks.

The prices range from $285 to $375.

Kristin Juszczyk told Daily Mail that working with the NBA feels “beyond her wildest dreams.” In less than a year, her brand has already partnered with the NFL, WNBA and now the NBA.She explained that NBA fashion allows bolder and more creative looks because it is an indoor sport. She said Off Season will not be limited to game days but designed for everyday streetwear so fans can wear team pride all year long.

Taylor Swift, Simone Biles and top athletes already wear Kristin’s designs

Kristin Juszczyk’s custom jackets have been worn by celebrities including Taylor Swift, Simone Biles and actor Taylor Lautner.

She said the moment Taylor Swift was seen in her red Travis Kelce jacket during an NFL playoff game was a “pinch-me” moment that changed her life overnight. She credits celebrity support for taking her from a home designer to a full business owner.Kristin Juszczyk also shared that Kyle Juszczyk, her husband and nine-time Pro Bowl player for the 49ers, often models her outfits and has grown confident in fashion because of her influence. She first taught herself sewing in 2019 after struggling to find a denim outfit for a Halloween costume. She learned everything from YouTube and began creating gameday looks each week at Levi’s Stadium.Also Read: Travis Kelce And Patrick Mahomes’ 1587 Prime Suddenly Under Fire After Fans Spot Surprising $16 Menu Item In Viral PhotoHer goal with Off Season is to make stylish team fashion for women first, moving away from oversized men’s merchandise and basic pink fanwear. She says sports culture is now 24/7, and fans should feel proud wearing their team's look anywhere, not only inside a stadium.