ARTICLE AD BOX
BENGALURU: Krutrim, the AI startup founded by Ola’s Bhavish Aggarwal, is set to launch what it calls India’s first “agentic AI assistant” named Kruti, with more details expected on Thursday.In a post on X on Monday, the company said Kruti is a reimagined AI experience that “listens, adapts, and acts proactively, purposefully, and in your language.” The use of the term agentic suggests the product is designed to go beyond reactive chatbot models by executing tasks on behalf of users with greater autonomy, an area gaining global traction among frontier AI companies.“This is a leap beyond chatbots,” the company said in the post, hinting at capabilities that could include context-aware task handling, multilingual interaction, and localised functionality.
A brief teaser video accompanied the post, featuring a stylised logo with no additional visual cues.While Krutrim has not revealed technical specifications or use cases yet, the announcement comes as Indian AI firms race to develop homegrown alternatives to global models, tailored for regional languages and infrastructure constraints. The company, which unveiled its foundational large language model (LLM) earlier this year, has positioned itself as a made-in-India AI stack developer, working on everything from silicon to software.
Kruti’s launch is expected to mark Krutrim’s consumer-facing entry, after an initial focus on foundational model development and enterprise demonstrations. More details are expected to be announced on Thursday.Last year, the startup raised $50 million in funding, leading it to become India’s first AI unicorn valued at $1 billion.