Lululemon teams up with the NFL in exciting new deal after successful NHL partnership amid a challenging year

Lululemon, the popular multinational athletic apparel retailer, has faced some hard times in the recent quarters due to the impact of tariffs and a change in consumer trends, but now, the billion dollar company is all set to change its path by partnering with the NFL.

In a joint announcement, Lululemon and the NFL announced that the retailer is set to launch an exclusive collection featuring the logos of all NFL teams.

Lululemon’s partnership with the NFL comes a year after the retailer successfully partnered with the National Hockey League

The exclusive collection is set to be launched on Tuesday, featuring both apparel and accessories with logos of all 32 teams for consumers to choose from.

Lululemon will be launching apparel and accessories for both men and women, in its exclusive partnership with the NFL, a year after the retailer partnered with the National Hockey League.The newly launched collection will be available at the team retail stores of Lululemon as well as on their website.It seems the news has already been a good start for Lululemon as the company’s shares rose about 4% on Monday, days after it had declined 53% this year through Friday’s close.Celeste Burgoyne, president of the Americas and global guest innovation at Lululemon, spoke to CNBC about the partnership as she said, “It really is about enabling our existing guests to be able to now wear Lululemon in arenas and stadiums, but it’s also about a new guest and expanding and really connecting our worlds in order to grow our guest base…”

The NFL seems extremely excited and positive about the partnership with Lululemon

According to CNBC, the NFL Chief Revenue Officer Renie Anderson, also spoke about the exciting partnership with Lululemon as he said, “We want to make sure we’re creating a variety, an assortment for all fans, from casual to the more classic styles…”Renie Anderson added, “It’s all a part of that ecosystem of passion and love for the sport and your club, and the ability to express yourself that way, whether it’s fun ways with foam fingers or hats, or in a cool, casual, fashionable way.”While fans are excited about Lululemon joining hands with the NFL, the popular players have yet to react to this.Also Read: “The way he dragged her”: Joe Alwyn’s resurfaced moment with Taylor Swift sparks outrage as fans gush over Travis Kelce’s chivalry