‘Maybe you guys should post…’: Twitter's head of product shares this tip for making money on the platform

Nikita Bier

, head of product at X (formerly Twitter), there’s a straightforward “playbook” for users to get rich on the platform. Bier, who was appointed to the position in July, shared his advice in a series of posts on the platform. He advised users to choose a subject they are knowledgeable about—from plumbing and menswear to Indian food—and post about it consistently.Me: Maybe you guys should post useful information if you want people to follow you?Everyone: Bro just dropped the secret algo.Me: If want to show people that know a lot about something, you should just talk about that thing

Everyone: You cannot force me to talk about my interests

Bier asks people to be consistent in posting

Bier claimed that a consistent effort would lead to the platform's algorithm promoting the user's account, eventually positioning them as a leading expert.“Post one unexpected insight you picked from your experience in that area. Keep it under 5 sentences. Do this every day for 6 months,” Bier said.“By the end, you will be recognised as the world's leading expert in that subject area and you can charge whatever you want for endorsements, your time, or whatever,” Bier added.When a user challenged his advice, arguing that the X algorithm "favors slop," Bier dismissed the criticism. “That was then, this now. Make sure you write in a way that is accessible to broader audiences,” he replied, via Business Insider.Bier said his own rise to the position of product head was a result of following a similar strategy. In a June 30 post, he shared that he had been “gunning for the role for three years” and that he had “posted his way to the top.”The report says that this ‘playbook’ has proven successful for some content creators on the platform. Derek Guy, for example, gained 1.3 million followers and was dubbed X’s ‘menswear guy’ by consistently posting about men's clothing.