ARTICLE AD BOX
Meghan Markle, the Duchess of Sussex, recently launched her ‘Summer Drop’ with new products and restocks of her lifestyle brand, As Ever. The 43-year-old proudly endorsed her brand new apricot jam, only to get negative feedback just after a couple of hours of sale.
Meghan Markle's jam is too...
According to Daily Mail, the critics of the food industry aren’t holding back when it comes to the actress’ brand-new launch. Donna Collins, the champion who has won more than 40 jam-making competitions, called Markle’s apricot jam - “too runny” - and proceeded to insult further by calling the product - a fruit spread - which in the chef's terms is something that is a failure. “It's a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails.
In the jam industry, a spread is what we call something that didn't work,” Collins said, before adding, “It can have the best ingredients, but if I had a jam that was too runny, I'd slap a label on it and call it a spread. There's no excuse for this. It should be perfect.”
Donna Collins questions the ingredients...
Furthermore, Meghan’s brand was further ripped apart when the jam champion asked about the ingredients used to make the summer product. Collins questioned, “Why should she include conventionally grown apricots, which will have used pesticides?” “And why is she using pectin, which is a gelling agent, unless it's because her spread was too runny? Most spreads don't use pectin,” she said.
When Meghan launched her brand in April by introducing raspberry jam, the netizens trolled her for debuting something that is ill-suited for spreading on bread or a toast. As the excited fans tried to buy the products during the summer sale, they were disappointed to learn that the apricot jam had already sold out.
"They really don't know what they are doing.”
“Her apricot spread sold out in minutes, just like her earlier raspberry spread, which may mean they only made a small batch,” Donna Collins said, and added, “I don't know who's making her spread, but we all know it's not Meghan. It sounds like they really don't know what they are doing.”