Milma posts record milk, curd and ghee sales during Onam season

Milma outlets recorded impressive sales of milk, curd and other dairy products during the Onam festivities, the Kerala Cooperative Milk Marketing Federation (Milma) said on saturday.

On Uthradam day, which marks the beginning of the Onam festivities, Milma outlets sold 38,03,388 litres of milk and around 3,97,672 kgs of curd, surpassing the previous year’s figures of 37,00,209 litres of milk and 3,91,923 kgs of curd.

The sales figures emphasise the growing demand for Milma products ahead of Thiruvonam day, according to the cooperative.

In the five days leading up to Uthradam, Milma reported total sales of 1,19,58,751 litres of milk. Last season, it stood at 1,16,77,314 litres.

Curd sales rose to 14,58,278 kg from 13,76,860 kg. The figures show an average growth of around 5% from the same period last year.

The sale of ghee, an essential ingredient in many Onam dishes, reached 863.92 tonnes for the season (August 1 to 31), up from the previous year’s figure of 663.74 tonnes, showing 30% growth. Additionally, Milma outlets sold 127.16 tonnes of ghee during the past four days, taking the total figure to 991.08 tonnes.

Milma chairman K.S. Mani said it has supplied 50 ml packs of ghee, which were included in the six lakh Onam kits distributed through the Kerala State Civil Supplies Corporation (Supplyco). Milma’s ready-to-eat payasam and the payasam kits also were well-received during the Onam season. The record sales reaffirms the immense consumer confidence in Milma’s staple products, cementing the brand’s enduring legacy in Kerala’s dairy sector, Mr. Mani was quoted as saying in a statement.