NFL star Christian McCaffrey's wife Olivia Culpo shines in Abercrombie & Fitch’s NFL-inspired campaign, sparking heartfelt praise from Haley Cavinder

Olivia Culpo, model, actress, and wife of NFL star Christian McCaffrey, is using her platform to celebrate women in football. She recently shared photos from Abercrombie & Fitch’s latest campaign, which highlights female fans and their influence in the NFL.

The campaign also sparked a heartfelt reaction from social media star Haley Cavinder, who expressed her admiration in the comments.

Celebrating women who love football through a high-profile campaign

“Excited to team up with @abercrombie on a campaign celebrating the women who love the game! Women are nearly half of all NFL fans and this campaign shows exactly why their voices matter,” Culpo wrote on Instagram. The campaign aims to showcase women in all facets of football—from fans and athletes to partners of players—highlighting their significant role in shaping the sport’s culture.

A lineup of influential women elevating the campaign and inspiring fans

Culpo is joined in the campaign by other prominent female figures connected to sports. Haley Cavinder shared a heartfelt comment, writing, “My queennnnn.” Also featured are professional volleyball player Ronika Stone, married to Green Bay Packers quarterback Jordan Love; content creator Allison Kuch, wife of former NFL player Isaac Rochell; and Olympic gold medal-winning snowboarder Chloe Kim. Together, they represent a wide spectrum of influence, showing how women are making their mark both on and off the field.

Advocacy and representation at the heart of the campaign

Abercrombie & Fitch’s campaign goes beyond marketing. It’s a statement about inclusion and representation in sports. By featuring women passionate about football, the brand emphasizes that the NFL isn’t just for players or coaches—it’s for everyone. For Culpo, participating in the campaign is an opportunity to inspire young women, amplify their voices as fans, and advocate for stronger female presence in sports media.Through this initiative, women’s roles in football—from stadiums to social media—are being celebrated. Olivia Culpo’s involvement, along with reactions like Haley Cavinder’s, underscores the growing recognition of women in the NFL, sending a message that their influence matters. The campaign also serves as a reminder that football culture thrives when fans of all backgrounds are celebrated. With more visibility and representation, the next generation of female fans and athletes can feel truly empowered.Also read: Savion Williams’ heartfelt talk with students leaves wife Jorden Lee beaming with pride on Instagram