Nithya Amirtham’s Thuritham brings quick-serve vegetarian comfortfood to Chennai

Popular homegrown food service brand Nithya Amirtham has launched its 14th outlet, but this time with a notable twist. Stepping beyond its delectable fare of sweets, savouries, and vegetarian fare, the brand is introducing an all-new format called Nithya Amirtham Thuritham.With the first outlet at Shastri Nagar, Adyar (just down the road from the Besant Nagar Beach), Thuritham is a quick-service stand & eat along, with a casual dining space that caters to a fast-paced lifestyle.

At its core, Thuritham is designed for millennials, working professionals, students, evening walkers, and people constantly on the move, but who value the comfort of food that’s traditional, fast, and healthy.Thuritham isn’t about chasing trends. It’s all about food that’s fast, healthy, and deeply satisfying. The quick service format offers a fresh experience by keeping things simple - no table service and long menus, replacing them with minimal, self-service counters and a rotating selection of dosas, idlis, and thalis.Nithya Amirtham confirms that more Thuritham outlets are planned across Chennai. And considering that each neighbourhood is unique, every Thuritham outlet will have a customised menu to suit the local tastes, reflecting a highly flexible model that adapts to context while maintaining consistency and quality.Disclaimer: The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for, or necessarily endorse any of the content.