Not Janhvi Kapoor, Alia Bhatt, Ananya Panday, or Deepika Deepika Padukone: Karan Johar names Bollywood's PR genius

In Bollywood's image-driven world, PR is crucial. While many actors use strategic PR, filmmaker Karan Johar recently revealed to Bollywood Hungama his pick for the industry's strongest PR game, and it's a surprising choice.Star kids and certain newcomers often face criticism for undermining each other and maintaining their spotlight through aggressive PR tactics. Recently, when Veer Pahariya debuted in Bollywood and gained viral attention for a specific dance move, many suspected that the buzz, whether positive or negative, was driven by a strategically orchestrated PR campaign.When asked about the best PR game in Bollywood, Karan Johar gave a surprising answer: Ranbir Kapoor.

Johar explained that Ranbir has mastered the art of publicity by largely staying off social media and out of the constant spotlight, yet remaining a huge superstar. According to Johar, Ranbir's lack of a traditional PR team effectively makes him have the best one.Unlike many Bollywood celebrities like Shah Rukh Khan, Deepika Padukone, Alia Bhatt, and Salman Khan, who actively engage on social media, Ranbir Kapoor maintains no official public presence on any platform.

Though he once admitted to having a private Instagram account for personal use, he has never created a public profile.On the work front, Ranbir will next be seen in Nitesh Tiwari’s Ramayana, which also features Sai Pallavi, Yash, Sunny Deol, Lara Dutta, Ravi Dubey, and others in key roles. The film is set to release in two parts — the first on Diwali 2026 and the second on Diwali 2027. He also has Love & War, directed by Sanjay Leela Bhansali, in the pipeline, co-starring Alia Bhatt and Vicky Kaushal.Karan, on the other hand, is gearing up for the release of his next production, Dhadak 2, starring Siddhant Chaturvedi and Triptii Dimri, which hits cinemas on 1 August. His upcoming projects also include Sunny Sanskari Ki Tulsi Kumari, starring Varun Dhawan and Janhvi Kapoor, releasing in September, and Tu Meri Main Tera Main Tera Tu Meri, featuring Kartik Aaryan and Ananya Panday, set for release on 13 February 2026.