Nothing appoints Himanshu Tandon as VP of business for CMF

London-based

tech disruptor

Nothing has announced the appointment of

Himanshu Tandon

as Vice President of Business for its sub-brand CMF, signaling a strategic pivot toward India as the nucleus of its

global expansion

.In his new role, Tandon will spearhead CMF’s global strategy, growth initiatives, and go-to-market execution. The move comes as CMF by Nothing—known for its design-first approach to everyday consumer tech—relocates its global marketing operations to India, positioning the country as a key innovation and distribution hub.“India is not just a market—it’s our launchpad,” said

Carl Pei

, CEO of Nothing. “CMF was created to fill a void in the mass-market tech segment, which had become overly spec-driven and uninspiring. Himanshu’s leadership and deep industry insight make him the ideal person to drive CMF’s next phase of growth.”Pei emphasized CMF’s mission to deliver beautifully designed products that blend form and function without compromise. The brand has already seen strong market response, and Tandon’s appointment is expected to accelerate its momentum.

Tandon, who previously served as Country Head at

POCO India

(Xiaomi Group), played a pivotal role in scaling the brand and shaping its identity among young consumers. His accolades include Times 40 Under 40, Tech Personality of the Year 2023, and Economic Times Most Promising Leader of Asia.“CMF speaks the language of today’s youth,” Tandon said. “My goal is to help it become a cultural keystone for Gen Z and young consumers worldwide. Joining a team that thrives on breaking boundaries is an incredible opportunity.”