P4 is not a scheme, but a movement, says Andhra Pradesh Chief Minister Chandrababu Naidu 

Andhra Pradesh’s flagship ‘P4 – Zero Poverty’ initiative will be rolled out across the State from August 19, Chief Minister N. Chandrababu Naidu has announced, reaffirming his commitment to eradicating poverty by 2029.

Describing the programme as a transformative movement that blends welfare with empowerment, Mr. Naidu, while addressing a videoconference on Tuesday, said P4 (Public-Private-People-Partnership) aimed at bringing lasting change through collective community participation.

“It is not about welfare scheme but about ensuring emotional, social, and economic support to the vulnerable families,” Mr. Naidu said, adding that the model would become an example for the rest of the country.

Inspiring effort

Lauding sanitation worker Pallakunta Hemalatha from Avanigadda for voluntarily supporting a poor elderly woman, Mr. Naidu highlighted how individuals from humble backgrounds were becoming Margadarsis — mentors who guide and uplift Bangaru Kutumbalu (beneficiaries).

“A small gesture can become a mountain of support for the poor,” Mr. Naidu observed, adding that the P4 Mission was not a scheme, but a movement — a people-powered revolution to build a poverty-free, emotionally-bonded society.

Reflecting on disaster relief efforts such as during the Uttarakhand floods or Kurnool floods, Mr. Naidu said, “We served even while in the Opposition. We arranged flights and buses to bring back Telugu people. This spirit must continue with P4.” 

‘Participation voluntrary’

So far, 9.37 lakh families had been identified as beneficiaries and over 1.03 lakh Margadarsis registered voluntarily. “Needs are being prioritised using AI analysis of survey responses, with focus areas including employment, healthcare, and micro-entrepreneurship,” he said.

The Chief Minister stressed that participation was voluntary, and encouraged NRIs, industrialists, and well-wishers to join the movement.

“P4 is about people becoming partners of change,” he said, revealing that he adopted 250 families. “This is not a scheme, this is a mission of humanity,” he said.