1 hour ago
5
ARTICLE AD BOX
During the DNPA Conclave 2026, CBFC Chairman Prasoon Joshi highlighted a crucial point: AI transcends mere technology; it is a profound extension of human experience, shaped by our own data. He warned against the temptation to overlook its capacity to transform media engagement through hyper-personalization and targeted moment marketing.
At the DNPA Conclave 2026, Central Board of Film Certification (CBFC) Chairman Prasoon Joshi spoke at length about the rapid rise of artificial intelligence and its evolving relationship with creativity, ethics, and media consumption.
Prasoon Joshi shared that artificial intelligence should not be dismissed as merely a technological tool. Instead, he described it as an extension of human experience. “AI is trained on human data. AI shouldn’t be called artificial,” he said, explaining that it processes experiential human data and converts it into new outputs. “What it does is take experiential data and convert into something. So it’s not artificial.
It’s somebody’s first-hand data.”
He also mentioned not to take AI lightly as he said, “Let’s not take AI lightly. It’s not just technology. It’s definitely redefining the way we consume a lot of things.”
“AI will do what AI has to do, hyperpersonalization, moment marketing, lot of things. But where do we draw the line - that will be determined by our value system, education, ethical framework. That's where we need to invest in.”
English (US) ·