Priya Maggo steps into music video ‘Mujhse Juda Hoke’

Social media content creator Priya Maggo, who commands a following of over two million across platforms, is set to make a significant stride into the music industry with her latest song, Mujhse Juda Hoke. The sad romantic track marks her collaboration with Famesroot Production, backed by producer Vaibhav Dev Mishra, signalling a growing trend of digital influencers transitioning into mainstream entertainment. The song features popular Bihar-based content creator Harsh as the male lead, bringing together two prominent internet personalities in a narrative-driven music video. Known for their strong youth appeal, the duo is expected to draw substantial online traction upon release. According to the production team, the song explores themes of love, separation and emotional resilience. The project has been filmed across multiple locations in Bihar, Haryana and Delhi, giving the video a visually diverse backdrop that mirrors the emotional journey depicted in the storyline. Industry observers note that the collaboration reflects the evolving dynamics of India’s digital entertainment space, where creators with established fan bases are increasingly entering music and film projects. With Famesroot Production’s backing and Mishra’s production oversight, the song is positioned as a professionally mounted venture rather than a typical influencer release. Priya Maggo, previously known for lifestyle and short-form content, has hinted that the project represents a “new creative chapter”, while Harsh’s participation adds regional appeal, particularly among audiences in eastern India.