'Rediscover Canada': Ottawa unveils 'Strong Pass' for free park, museum entry; aims to boost tourism

In a major push to promote domestic tourism, the federal government on Monday unveiled the "Canada Strong Pass", a new program that offers Canadians free entry to national parks and museums, along with significant travel discounts throughout the summer season.The initiative, which begins June 20 and runs until September 2, also includes free VIA Rail travel for children aged 17 and under when accompanied by an adult, aiming to make family trips more affordable, CTV News reported.“Our Canada Strong Pass aims to make it even easier for families to choose Canada – to discover the beauty of our country, connect with nature, and enjoy our culture all summer long,” said Steven Guilbeault, minister of Canadian identity and culture and minister responsible for official languages.“Whether it’s visiting a national park they always wanted to see, exploring a museum, or booking a camping trip, families can create lasting memories together. Canadians are proud of what defines us, and this Pass is about celebrating a strong, united Canada.”The government also highlighted that this tourism-focused plan comes as tensions with the United States remain high. Officials say the pass is designed to encourage Canadians to explore more of their own country and save on travel expenses this summer.

Under the Canada Strong Pass:

Children can ride VIA Rail for free when travelling with an adult, and young adults can get 25 per cent off their train fare.Select provincial and territorial museums will also offer free admission for children and half-price entry for young adults.No registration or physical pass is required. Visitors can simply arrive at participating sites or see the discounts automatically applied when booking online, such as for camping reservations.Those who have already made summer bookings with VIA Rail or Parks Canada can reach out for applicable refunds. Full details are available on the Government of Canada’s website.The Canada Strong Pass was originally introduced as part of the federal election campaign.Rechie Valdez, minister of women and gender equality and secretary of state for small business and tourism, emphasised the potential boost to the local economy. “Canada’s tourism sector is dynamic, innovative and essential to our national economy,” Valdez said.“The Canada Strong Pass will give a much-needed boost to the tourism industry by encouraging Canadians to rediscover our country, support local businesses and celebrate the communities that make Canada extraordinary.”