Rs 2.4 cr a month on US lobbying: Why aren’t India’s efforts giving results?

Trump’s 50% tariffs kicked in just days after India hired a second lobbying firm. While Pakistan’s lobbying moves appear to have paid off, New Delhi’s still struggling to achieve a breakthrough in ties with the US. This could be why

A steep 50% tariff on most goods exported from India to the United States came into force on August 27. While New Delhi has defiantly indicated it will not buckle under pressure, the hiring of another powerhouse lobbying firm by the Indian embassy in Washington, DC reflects New Delhi is engaging in countermeasures to mend frayed India-US ties.
Just days before Trump’s punitive ‘sanctions’, the Indian embassy brought on a second firm, helmed by Trump insider Bryan Lanza and ex-senator David Vitter for federal lobbying, media relations, digital audit, social media strategy and advertising — to shape conversations in both US policy circles and the press in India’s favour.